Social Media Marketing

in Sales & Marketing, Social Media Marketing

Trainer

Frank Mugarura

Frank Mugarura

Frank Mugarura is a seasoned project manager, entrepreneur, and communications strategist with over 10 years of experience in business development, digital marketing, and startup support. As the founder of Gravity Rwanda, he has led high-impact initiatives across sectors while leveraging strong skills in social media strategy, audience engagement, and brand positioning. Frank has worked with organizations like GIZ, Inkomoko, and the Tony Elumelu Foundation, driving innovation and visibility through data-driven campaigns and storytelling. He holds a Master’s in Entrepreneurship and Innovation and is passionate about using digital communication to fuel inclusive economic growth.

Kigali, Business Academy

2 days

Form & Goals

In today’s digital-first world, social media has become a powerful driver of brand visibility and business growth. This seminar unravels the evolving landscape of digital engagement, offering innovative strategies and tools for building strong connections with your audience online through real-world case studies and interactive sessions.
Attendees will gain actionable insights to enhance their marketing efforts and connect meaningfully with their target audience.

Whether you’re a seasoned marketer expanding your digital footprint or an entrepreneur looking to leverage social media for growth, this Social Media Marketing Seminar is your gateway to mastering social media platforms for business success.

What You’ll Gain

Participants will explore:

✅ Social media strategy development
✅ Content creation and calendar planning
✅ Social media advertising and campaign execution
✅ Community engagement and digital customer service
✅ Analytics, performance tracking, and reporting
✅ Emerging trends in digital marketing

Format

The seminar employs a practical and interactive approach to learning. Combining expert lectures with hands-on exercises, group discussions, and case studies, participants will not only grasp theoretical concepts but also apply them to real-world scenarios. The engaging format fosters a collaborative learning environment, enhancing the overall seminar experience.

Participants

The seminar is designed for business owners, marketing managers and communications managers who wish to leverage social media to expand their business’ online presence, increasing customer satisfaction.

Seminar files

Please register for this course below or log in to view the course files.

Next seminar date

06/08/2025 -

07/08/2025

From: 9:00 am

End: 5:00 pm

Seminar: Social Media Marketing 

Date: 06/08/2025